Uncategorized
September 14, 2017

Small Agency negotiating Tough Times?

If you’re running a start-up advertising agency, every day is a challenge. Here are 10 strategies to help you pull through tough times. 1. Create IPs: Ideas can’t always be…

Slant Creative
September 10, 2017

The Abominable Snowman, The Loch Ness Monster and The Advertising Copywriter

The first two creatures are believed to exist, but their existence is yet to be proven. The latter creature; The Advertising Copywriter is proven, but might have ceased to exist….

Slant Creative
August 23, 2017

10 Quick Tips to Run A Start-up Ad Agency

It’s the era of start-ups. Why should advertising be any different? After 20 years of being an advertising employee, one ventured to start an agency in 2015, based out of…

Slant Creative
August 17, 2017

The underestimation of Creative Madness

André Gide, French author and Nobel Prize winner in Literature, once espoused that "the most beautiful things are those that madness prompts and reason writes." This is particularly true when...
Slant Creative
July 21, 2017

The method in the madness

The creative process consists of six working phases, inspiration, clarification, distillation, perspiration, evaluation, and incubation. During a particular piece of creative work each phase should be experienced many times, in...
Slant Business Consulting
July 5, 2017

COST, STRATEGY, PROFITABILITY

This is first in the infinite series of articles, establishing correlation among #cost#strategy#profitability of a business organization and how an organization can use their interplay, for sustainable competitive advantage.  ...